In the Covid-19 vaccine push, no one is speaking Gen Z’s language

WASHINGTON — Useful Covid-19 information isn’t reaching the Instagram generation.

There’s almost no messaging specifically tailored to them from federal or state public health officials. There’s hardly anything official on Tik Tok. And even the limited efforts to reach them where they are — like Instagram’s links to its “Covid-19 information center”— aren’t working.

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