Pandemics aside, medical conferences are popular destinations for doctors, who are barraged with information about pharmaceuticals. And now, the Food and Drug Administration wants to know how much of that messaging is false and misleading.
The agency plans to conduct a study to learn what physicians are digesting as they walk among the exhibit booths at those conferences. Why? In disclosing its plans, the FDA pointed to a 2006 study that found at least 80% of physicians attend at least one medical conference each year and spent an average of seven hours on the exhibit hall floor at each event.