Gene Editing
STAT+: People hate drug ads on TV. Here’s what they complain about most
In the United States, pharmaceutical advertising seems inescapable.
Since the first prescription drug ad ran in the early 1980s, the business of pharmaceutical advertising has exploded. Drug companies spent $7 billion on advertising last year, according to Statista, with most of that going to television ads; more than $287 million was spent on TV advertising for Sanofi and Regeneron’s anti-inflammatory drug Dupixent alone.
